Sales Communications
FI
Customer case · Iiwari4 min read

Iiwari renewed its website with Lovable – Sales Communications helped build a model that works

Iiwari wanted to renew its website to better reflect its current business: to state clearly what the company does, who its solutions are for and how an interested customer can move the conversation forward.

The goal was not just a new website, but also a new way of developing it. Lovable was chosen as the solution. Sales Communications built the starting point for the project, helped with scoping and coached Iiwari to continue the development work independently.

The result is a website whose content, structure and functionality Iiwari can flexibly develop on its own.

iiwari.com/en
iiwari.com English front page
The new iiwari.com: the front page says right away what Iiwari does and for whom.

The old website no longer reflected the current business

Iiwari's previous website contained a lot of content accumulated over the years that no longer described the company's current focus well enough.

The renewal set out to clarify three things in particular: what Iiwari does now, how its solutions help customers, and what the natural next step on the website is.

At the same time, Iiwari wanted to move away from a model where developing the website constantly requires separate development projects. Updating content, testing new ideas and developing the structure had to happen quickly.

Why Lovable?

Lovable offered Iiwari a combination of speed, flexibility and control. AI could be used as a genuine part of the work, and developing the website did not require a constant hand-off between design, content and technical implementation.

It was also important to Iiwari that development could be done in-house without actual coding skills – while expert help was available when needed.

iiwari.com/en/iiwari-care
iiwari.com Iiwari Care solution page
Solution pages explain how Iiwari Care helps customers.

Sales Communications built a foundation that was easy for Iiwari to build on

Sales Communications was responsible for the project's groundwork, scoping and building the context. The aim was to create the best possible starting point from which Iiwari could continue the work on its own.

In addition to the technical foundation, hands-on coaching was essential. During the project, Iiwari received sparring and support whenever it was needed.

“It was really easy for me to carry on from there, because the groundwork had been done.”— Kaarina Päivinen, Head of Marketing, Iiwari

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Development stayed in Iiwari's own hands

One of the biggest benefits of the new way of working was the speed of development. Content, structure and implementation could move forward without every change going through several different people.

When an idea came up, it could also be tried out quickly in practice. During the project, the structure could be changed without heavy rework, and new functionality and integrations could be built as needs became clearer.

Developing the website thus became continuous work instead of a one-off project.

Kaarina Päivinen

“I had that sense of control the whole time – that it was in my own hands.”

Kaarina Päivinen

Head of Marketing, Iiwari

LinkedIn

What did the renewal change in practice?

A clearer message.

Old content was not simply moved to the new website; the content was built to reflect Iiwari's current business.

Faster development.

Content, structure and functionality can be changed and tested without a heavy, separate development round.

More control.

Iiwari can update and expand the website without constant dependence on an outside vendor.

A more flexible structure.

The website can evolve as needs change, instead of having to define everything definitively at the start.

Better support for the business.

Contact options were made more prominent, so the website better guides interested customers into a conversation with Iiwari.

iiwari.com

Works on mobile too.

iiwari.com/en/customer-stories
iiwari.com customer story
Customer stories support the buying decision.
iiwari.com/en
iiwari.com content section
Clear content sections and a natural next step.

A website is no longer a one-off project

The iiwari.com project showed that renewing a website is also an opportunity to change the way the website is developed.

When the starting point is built carefully and the customer has expert support available when needed, even a non-technical user can take development a long way on their own.

Iiwari gained not only a new website but also a new operating model for developing it continuously.

How the project progressed
  1. 01

    Scoping

    Clarifying what Iiwari does now, for whom, and what the website's next step is.

  2. 02

    Groundwork and context

    Sales Communications built a starting point in Lovable that was easy to continue from.

  3. 03

    Coaching

    Sparring and support exactly when it was needed.

  4. 04

    Continuous development

    Iiwari develops content, structure and functionality on its own.

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What does this case mean for your website?

Briefly describe your website goals. You'll get a recommendation on which parts of the Iiwari case matter most to you and what your next steps could be.

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Want to build your website the same way?

If you want a website that is easy to develop and doesn't get stuck in a heavy development process, let's talk. Sales Communications helps you build a working starting point, a clear way forward and hands-on support, so development can continue in your own hands.

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